Why Invest in Marketing?
In vague terms, marketing is the act of introducing a brand or further promoting it to a targeted audience. The exposure created by marketing builds the brand’s credibility and notoriety and, ultimately, develops a business’ client base.
It is nearly impossible to narrow down the term “marketing” to a handful of strategies or techniques.
When devising a marketing strategy, it is important to keep an open mind. Industries are constantly evolving. Embrace this cycle of change. Be original and step out of your comfort zone without losing your intended audience.
Test different strategies. If they work, awesome, you just extended the reach of your brand. If they don’t work, you know what demographic, location, and techniques on which to not waste time or money.
This process is a lot to ask of anyone, but Global will break it down for you:
You see, as GCS’ Founder and CEO, Pedram Doustkam, “Peter Doust” has always told his team, marketing is either like fishing or crab fishing—depending on the size of the business, the business’ budget, etc. Whether you drop one fishing line or multiple 800-pound crab pots, ideally you want a bite within minutes, but realistically, you wait. And wait. And wait. If you get a bite, you know that bait, area, and time of day works. If you don’t get a bite, you move on and try different tactics.
This is what marketing is and why it is so hard to concisely define the term. Because, as markets evolve, so do marketing strategies. But Global has a strong market research and analytics team who can tailor any type of marketing plan for your business, such as mass, guerilla marketing, online marketing, direct mail marketing, focused or broad marketing, and more.