business Archives - Graphic Design Company in Tarzana | Online Marketing & Branding Services

Don’t Underestimate Your Business Card

It may sound like common sense, but, subconsciously or consciously, a business card leaves an impression on the person to which it is handed. Do not underestimate your business card. It is an important aspect of business marketing and advertising.

Consider these two scenarios:

1) You are handed a business card, and the corners are peeling, the colors are dull, the paper stock is flimsy and weak, and there is no wow-factor

2) You are handed a business card with a creative design and logo that has four ¼ inch rounded corners, is printed with silk lamination, and has been printed with high-quality ink on high-quality paper stock

Logically, the second scenario is going to be the business card that you remember in a positive light—whether or not you decide to use that company/product/service. That lasting impression is what attracts new clients and customers.

Some of the Most Common Mistakes People Make in Print Jobs

1. Going with the basic 16pt Uncoated card stock without researching other options

Nowadays, options for card stock are literally endless. Options include, but are not limited to, silk laminated, plastic business cards, wood, metal cards, and more. Options also include foil works, aqua foil, spot UV, matte/dull finish, and more.

2. Printing with an Outdated Logo and/or Graphics

When was the last time you updated your logo? Never? Not necessarily a drastic change, but every so often, a logo should be reevaluated and made sure it is still relevant to the audience the client is trying to target. Grahpic design is a quickly evolving industry, and it is imperative to be kept up to date.

3. Trying to be too Decadent

While it is important to have your business card stand out, if a card is too busy, oversized, or too ambiguous, a client is more likely to throw your card to the side rather than try and figure out what the business is about. Crazy designs and too many colors are too busy and hard on the eye. Secondly, a standard business card is 2” x 3.5”. This size is sure to fit in male and female wallets and other organizational products meant for business cards. Why go bigger? The inconvenience of an oversized business card is sure to throw people off. Lastly, if the client cannot figure out what your business is about from looking at your card, what is the point of investing in a business card in the first place?

4. A Lack of Marketing on the Business Card

Is there anything on your business card that encourages the person to respond? A business card needs to be enticing and display the correct company information. However, another important aspect is some form of marketing that encourages the person holding your business card to act and contact you.

Most importantly, remember to hand your business cards out!

Global Creative Studios, an in-house one-stop shop for business development located in Los Angeles, CA., is equipped with the creative think tank required to create or revamp a logo, design a business card with the idea of final production in mind, and inform the client on what will work best for them. Our designers will let the client know what aspects would look good with foil, spot UV, aquafoil, etc. Our team has the end result in mind, which is most beneficial for clients.

Global Creative Studios is prepared to sit down with you and brainstorm ideas to best represent your company and entice people to respond and become actual clients.

For press and for more information about GCS, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884. Global Creative Studios’ website is https://www.globalcreativestudios.com and address is 19634 Ventura Blvd. #115, Tarzana, CA 91356.

Business Development with Global Creative Studios Is One of the First Steps to Success

Business development is the act of attracting and engaging new customers and clients and building upon an already existing clientele basis. It entails not only entering the competitive market of the business world, but also making a statement and establishing a strong reputation as a credible and trustworthy business. Business development strategies are techniques used to permeate business markets and include presentation rehearsals, enforcement of sales policies, monitoring of performance, and much more. There are many aspects to business development, many of which are extremely difficult or nearly impossible for businesses to successfully perform on their own. A business development company consults businesses’ needs and creates a well-thought out strategy to help a business meet its goals.

Business Development with GCS Allows Business to Extend the Reach of its Brand, Mission, Product, or Service

Global Creative Studios, established in 2004 and based in Los Angeles, is a multi-faceted and sophisticated digital studio that works with businesses to meet their integrated business development needs—whether it is new business development or pre-existing, small business continued development. Gone are the times when a catchy slogan and fancy pictures enthralled potential clients enough to make them become actual clients. While these things hold some weight, today reputation and presentation are key. At Global, a team of professionals works to showcase your business and highlight everything positive about it, which leaves great impressions on other people and provides an opportunity for potential clients to view your business in a constructive way. Global’s business and marketing consultants do not just simply claim experience, but also acutely demonstrate their knowledge and experience through their absolute dedication to and professionalism with their clients. Global provides quality work and desired end results.

Important segments of business development are event promotion, event marketing, and marketing strategies. Global is a business development company prepared to show businesses how to capitalize on new growth opportunities, take advantage of emerging technology and social media, and increase sales and clientele basis. Our team of experts thrives on their close relationships with clients and works closely to develop a tailored business plan and market analysis and to teach and inform how to manage your business in order to succeed and achieve optimal growth. Global recognizes that communication is vital and ensures that businesses understand every step of the business development process. With its all-around positive feedback, Global Creative Studios proves its noteworthy reputation as a company who dedicates itself to its clients in order to meet and exceed original expectations.

Global Creative Studios, located in Los Angeles provides business development services to businesses, such as printing, promotional items, mobile websites, website development, digital media and online marketing, event services and event planning–specializing in VIP red carpet events–and more. For press and for more information about GCS, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884. Global Creative Studios’ website is https://www.globalcreativestudios.com and address is 19634 Ventura Blvd. #115, Tarzana, CA 91356.

Think Big; Think Globally for Websites: Five easy tips for businesses and consumers to consider

The internet is an amazing resource not only for research, but also as a massive tool for advertising and marketing. Websites have everything from product and service information to tutorials and shopping carts to purchase new goodies. More importantly, websites are big! Anyone in the world can view a website with the correct search terms or web address. Here is a list of 5 important factors a website needs to not only keep a customer’s attention, but also to ensure success in business, locally and globally.

Think BIG Marketing – A website, is first and foremost a form of marketing, or mass communication. Websites allow owners and clients to interact through forms of marketing and advertising such as newsletters, social media platforms, RSS Feeds, blogs, featured products, and discount offers.

Aesthetic Graphics – Graphics, images, animations, pictures, videos, and logos capture viewer’s attention and easily depict a company’s message. Graphic design conveys images universally, which quickly illustrates a corporation’s mission.

Stress-free Navigation – It may seem simple enough, but websites should be user friendly and simple to navigate. Drop down menus should clearly denote topics found on other pages so that potential clients can find relevant information. Without an easy path to follow, pages will be lost in the World Wide Web.

Content is King – Nothing says clarity better than spelling it out, literally. Content for websites not only clearly annotates a company’s message and enhances images, but content helps “rank” your website higher on Google’s meter. With a higher ranking in search engines, websites are more likely to be seen by a wider client base, meaning, ultimately, content is King of the world.

Efficient and Available Contact Information – All web pages need a simply noted form of contact for complaints, comments, purchasing products, and questions. Without contact information, companies and their websites seem worlds away.

By utilizing these five rules for successful websites, a company helps to enhance business by creating a prosperous web page, comprehensively and globally.

If you feel that your website is lacking one or more of these essential factors, please contact Global today, and our web development department will get in contact with you right away!

Look out for more information and facts that Global Creative Studios has to offer!

Two Common Problems Businesses Make with Their Printed Products

Problem #1: Basic print products

Three basic print products that most businesses use:

Business Cards (Don’t Underestimate Your Business Card)
Brochures, Flyers, or Menus
Postcards of some sort (i.e. 4” x 6”, 5” x 7”)

Every business entity needs printed products. But by only using the basic print products, a company limits themselves, their advertisements, and their ultimate goals of expansion and success. (It’s like painting a masterpiece using only two colors)

Problem #2: Lack of efficient marketing

Without innovative marketing techniques, printing products can become obsolete, outdated, or lackluster. The ultimate reasons to invest in printed products are:

to build brand awareness by distributing them to large audiences
to entice targeted audiences to respond with a sale of the business’ product or service

Solution #1: Customization

Companies can personalize their message by customizing print products, including paper stock, coating, special finishes, design, and more. Customization is simply going the extra distance to reach out to potential clients and retain current clients.

Solution #2: Products you may not have considered

Four options to consider if you are looking to update your current printed products:

1) Tear Cards / Rip Cards / Rack Cards with Perforation:

What it is: Postcards with a perforation towards the bottom of the card.
What it is used for: The main part of the card advertises your company, product, or service; while the space below the perforation can be used as a business card, appointment card, discount card, raffle ticket, promotional/special offer, seating arrangement card, etc.
Industries best used for: Those in the beauty industry (hair stylists, makeup artists, estheticians, etc.), dentists, doctors, bands, event promoters or planners.

2) Gift Card / Gift Certificate / Loyalty Card:

What it is: Either a plastic card the size of a credit card or a paper certificate cut to any size. The plastic cards can be programmable for any amount, while amounts on the paper certificates can be hand-written in. The graphics of the card or certificate can consist of whatever the client desires.
What it is used for: The cards and certificates may be used as loyalty cards (i.e. “After 7 visits, get the 8^thvisit free”), holiday specials (i.e. “Christmas Gift Certificate” or “Birthday Gift Certificate,” etc.), or general for any occasion.
Industries best used for: Restaurants, retail stores, beauty industries, gym or athletic clubs, spas, boutiques, coffee shops or cafes, online shopping

3) Multi-Page Booklets (Optional use for Direct Mail Marketing):

What it is: A full-color booklet of any size, small or large, and ranging from 4 to 64+ pages of information, coupons, and advertisements.
What it is used for: Multi-page booklets can be used to showcase multiple products or services. Don’t think you can fill up multiple pages of a booklet? Global can help brainstorm enough content, images, and other information, so you can create an efficient multi-page booklet. These can also be used as bound mailers for mass mail marketing campaigns – conveying more information than a generic postcard.
Industries best used for: Businesses requiring promo/demo kits, instruction manuals, fashion booklets, commercial industries (i.e., air conditioning and heating installation), gyms or athletic clubs (workout instructions)

4) Bookmarks:

What it is: If a business does not have the budget or content for a multi-page booklet, consider a bookmark. These cost-effective items allow for mass distribution and are sized to act as a gentle marketing reminder of your business
What it is used for: Bookmarks can display graphics, lists, and steps in a useful format to constantly remind customers of helpful hints related to a company’s service or good.
Industries best used for: Counseling centers, gyms and athletic clubs, dieticians, spiritual and inspirational motivators, and any industry that can require a list or set of steps (i.e., “3 Signs that you need to schedule a hair appointment,” “5 workout routines to do when you wake up,” etc.)

Global’s creative team can work with you to conceptualize ideas tailored to individual business needs. We also have the means to customize every print product. Unique sizes, special finishes, and efficient marketing techniques are our specialties.