Don’t Underestimate Your Business Card

It may sound like common sense, but, subconsciously or consciously, a business card leaves an impression on the person to which it is handed. Do not underestimate your business card. It is an important aspect of business marketing and advertising.

Consider these two scenarios:

1) You are handed a business card, and the corners are peeling, the colors are dull, the paper stock is flimsy and weak, and there is no wow-factor

2) You are handed a business card with a creative design and logo that has four ¼ inch rounded corners, is printed with silk lamination, and has been printed with high-quality ink on high-quality paper stock

Logically, the second scenario is going to be the business card that you remember in a positive light—whether or not you decide to use that company/product/service. That lasting impression is what attracts new clients and customers.

Some of the Most Common Mistakes People Make in Print Jobs

1. Going with the basic 16pt Uncoated card stock without researching other options

  • Nowadays, options for card stock are literally endless. Options include, but are not limited to, silk laminated, plastic business cards, wood, metal cards, and more. Options also include foil works, aqua foil, spot UV, matte/dull finish, and more.

2. Printing with an Outdated Logo and/or Graphics

  • When was the last time you updated your logo? Never? Not necessarily a drastic change, but every so often, a logo should be reevaluated and made sure it is still relevant to the audience the client is trying to target. Grahpic design is a quickly evolving industry, and it is imperative to be kept up to date.

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3. Trying to be too Decadent

  • While it is important to have your business card stand out, if a card is too busy, oversized, or too ambiguous, a client is more likely to throw your card to the side rather than try and figure out what the business is about. Crazy designs and too many colors are too busy and hard on the eye. Secondly, a standard business card is 2” x 3.5”. This size is sure to fit in male and female wallets and other organizational products meant for business cards. Why go bigger? The inconvenience of an oversized business card is sure to throw people off. Lastly, if the client cannot figure out what your business is about from looking at your card, what is the point of investing in a business card in the first place?

4. A Lack of Marketing on the Business Card

  • Is there anything on your business card that encourages the person to respond? A business card needs to be enticing and display the correct company information. However, another important aspect is some form of marketing that encourages the person holding your business card to act and contact you.

Most importantly, remember to hand your business cards out!

Global Creative Studios, an in-house one-stop shop for business development located in Los Angeles, CA., is equipped with the creative think tank required to create or revamp a logo, design a business card with the idea of final production in mind, and inform the client on what will work best for them. Our designers will let the client know what aspects would look good with foil, spot UV, aquafoil, etc. Our team has the end result in mind, which is most beneficial for clients.

Global Creative Studios is prepared to sit down with you and brainstorm ideas to best represent your company and entice people to respond and become actual clients.

For press and for more information about GCS, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884. Global Creative Studios’ website is https://www.globalcreativestudios.com and address is 19634 Ventura Blvd. #115, Tarzana, CA 91356.

Last Minute Red Carpet Event for GenArt and Moroccanoil

Location: Vibiana: Main Street, Los Angeles, CA

Date: Wednesday, October 17, 2012

Los Angeles-based PR, Marketing, and Branding company Global Creative Studios Completes Last Minute Production for GenArt Fresh Faces in Fashion 2012 at Vibiana in Los Angeles.

GenArt—a company that provides a platform for arising designers, filmmakers, and artists of all types to exhibit and further inspire creativity—teams up with Moroccanoil to put on a fashion event in Los Angeles on October 17, 2012.

Global Creative Studios participated in the red carpet event services in Los Angeles with the provision of backdrop and unique step-and-repeat foam cores. GenArt deviated from the use of a typical step-and-repeat that consists of a vinyl backdrop and rigging. Instead, GenArt decided to display uniquely and eclectically Moroccanoil products and greenery on wooden displays with foam core boards that had each company’s logo printed on them. In addition, a huge 8 foot by 10 foot artistic display of natural scenery, enhanced by the artistic eye of the photographer and designer, fulfilled the role of the backdrop.

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Global’s role in the event was the last minute printing of the logos on the foam core boards and of the large image on the 8 foot by 10 foot backdrop display, all of which can be seen in the red carpet photography in Los Angeles taken throughout the night. GCS specializes in planning and actualizing last-minute red carpet, corporate, charity, and any other type of event in Los Angeles and throughout California—at times even traveling to other states and countries to finalize production and see things through to the very end.

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For press and for more information about GCS, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884. Global Creative Studios’ website is https://www.globalcreativestudios.com and address is 19634 Ventura Blvd. #115, Tarzana, CA 91356.

Global Creative Studios’ Team of Experienced Graphic Designers and Developers Create Logo Design That Showcases Businesses

Logo design and branding are the artistic creations of an emblem or graphic mark that are generally used by businesses, organizations, or individuals who are interested in gaining recognition by the public. The process begins with a meeting with the client, and this brief then translates into brainstorming and creations which are then fabricated digitally using specific software. The client receives multiple mockups of a logo and his or her feedback acts as the ammunition for another set of mockups. This communication and design process continues until the client is satisfied with a logo that they can see becoming a brand, imagine in print, and use for future use.

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A logo is what embodies a business. When a client or potential client sees a business’ logo, they envision the entirety of the business—from its product or service to its history. Businesses must have a logo if they want to be remembered for more than just a name. A creative business identity still needs a creative logo because much of a business’ identity lies in the logo itself.

The design for a logo requires a team of experts and the involvement of graphic designers, business marketers, and others who lay out a strategy for the business and then tediously work to create a message that conveys a business’ mission. A logo needs to attract the attention of the audience that a business targets, which also proves to be a difficult task. Brainstorming, sketches, and discussions about main colors are just some of the steps involved before finalization of a logo.

Established in 2004 and based in Los Angeles, Global Creative Studios is experienced with logo design and the high level of involvement required to make a successful logo that emits the message and mission a company wants to convey. Global has an in-house graphics department with the experience, knowledge, and dedication to create a logo that will entice customers and inspire them to respond. If a business has an idea or proposal for a specific logo, our team of graphic designers and developers are prepared to deliberate and create almost anything you can imagine.

Global Creative Studios stands out in the area of graphic design because we are not just a single individual. We dedicate our time and energy as a team of designers, project managers, and developers.

Our clients receive a vision that several team members have contributed to in order to produce an all-encompassing final product.

Most graphic designers are only one person. As a creative studio, we have multiple people and multiple perspectives working on every client’s project. Global Creative Studios also completely caters to our clients. Our clients come into our creative studio and sit down with the designer. This setting allows the client to give input and feedback and see the process of the creation of their logo.

At Global Creative Studios, both simplicity and complexity are specialties of our experienced team. As a part of business development, logo design plays an integral role in the process of a growing business. Global’s innovative team recognizes the importance of creating a logo that represents a business while attracting customers and emitting a purposeful message. Our graphic designers are excited and ready to actualize an enticing image that produces great results. The logos by Global Creative Studios’ team are always high-quality work that receive positive feedback. Global is prepared to design a logo that will generate clientele and increase exposure.

For press and for more information about GCS, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884. Global Creative Studios’ website is https://www.globalcreativestudios.com and address is 19634 Ventura Blvd. #115, Tarzana, CA 91356.

Global Creative Studios Helps Businesses Reach a Greater Audience through Mobile Websites

Businesses are no longer going to be only accessed via computers–mobile websites have become an excellent way to advertise

Mobile technology has become one of the main focuses of today’s society. Mobile websites have increased exponentially in concordance with the increase in mobile phone owners and users and have proved their potential in becoming the next dominant platform for internet users. A company is able to display their product or service through a mobile website, even allowing their products and services to be purchased. This provides an opportunity to reach out to even more potential clients. Mobile websites are important representations of a business and are able to build a business’ reputation. Businesses with websites are choosing to also make mobile websites because most website design meant for computers is not compatible with mobile phones. Businesses are no longer going to be only accessed via computers. Mobile websites have become an excellent way to advertise, and it is important for businesses to optimize their opportunities for growth by choosing to have a mobile website.

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Based in Los Angeles and established in 2004, Global Creative Studios provides incomparable website design and performs their work with accuracy. At Global Creative Studios, a team of graphic designers, website developers, content writers, business developers, and others work ardently to create a mobile website that is applicable for any business and that will showcase the business’ product or service. Global’s team of professional website designers understands the art of electronic commerce and designates web developers to assess a business’ current website and to change and reorganize the current content and design in order to simplify it and make it compatible for a mobile website. Global’s web developers recognize what consumers want to see when viewing a website and what receives positive reactions and responses from consumers. These web developers then use this knowledge to create great mobile websites that benefit businesses and please clients and consumers. Global Creative Studios ensures that the mobile website that their professional website designers create will be polished and refined. Global prides itself on the high-quality mobile websites they design. There is an art to the creation of mobile websites that the team of professional website designers at Global understands and capitalizes on in order to help businesses succeed.

For press and for more information about GCS, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884. Global Creative Studios’ website is https://www.globalcreativestudios.com and address is 19634 Ventura Blvd. #115, Tarzana, CA 91356.

How To Filter Advice

 

Seeking Professional Opinions

Watching American Idol this season? Ever wonder why some confident and vocally impaired individuals decide to audition?

The power of opinions and advice are to blame.

Similar to singers auditioning for the latest reality talent television show, some businesses may find themselves caught up in the excitement of wanting to explore a new idea. Loving family and friends will often encourage these premature business ventures and concepts. And while these supporters most likely have the best intentions, chances are that they have little to no business experience or industry/market knowledge.

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The blunt truth is: not all business notions are golden greatness that will yield financial success and honorary fame. Some ideas simply should remain just that—ideas.

However, with the correct recipe of creative people, common goals, strong corporate identity, and widespread publicity, some business notions have the potential for great success.

Business consultations and professional guidance help to filter through a hodgepodge of ideas to expose the concepts most likely to succeed. Business development professionals, like those at Global Creative Studios, help to sift through business ideas by utilizing a team of business development consultants, marketing consultants, graphic designers, computer programmers, project managers, content writers, and more.

Start-up businesses and established companies have been reaping the benefits from Global’s professional advice and market expertise for over a decade.

If you want to pursue a novel business venture, create a new marketing strategy for 2013, or simply discuss the pros and cons of your business, Global provides free, no-obligation consultations for both new and existing clients. Every day, our team diagnoses weak strategies, critiques negative business patterns, and, ultimately, guides great ideas in a positive, upward direction. For press and for more information about GCS, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884. Global Creative Studios’ website is https://www.globalcreativestudios.com and address is 19634 Ventura Blvd. #115, Tarzana, CA 91356.