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Global Takes it a Step Further with Step and Repeat Banners

What is a Step and Repeat banner?

Everyone has seen a step and repeat large format banner, but not everyone knows them by name. Red carpet events, premiers, celebrity special occasions, fundraisers, and promotional launches generally require some form of step and repeat banner to set the backdrop for photographs and, therefore, provide a place for media coverage. Large format banners and prints help to define an event, creating a unique experience and an electric atmosphere.

What is a Step and Repeat banner used for?

Also known as media walls, these large format signs display the event’s main sponsorship. Usually, the largest sponsors get their logo printed on the step and repeat banners, which is an efficient way for brands to associate themselves with certain celebrities, actors, promoters, and others who attend the event and who are photographed in front of the media wall. Oftentimes, smaller, unknown companies have thrived off of the logo exposure and branding.

Rachel McCord, Annalynne McCord, Angel McCord at St. Bernard Project’s event at Tesla Motors Showroom in Santa Monica, Los Angeles; Global Creative Studios printed step and repeat

Creative Conventional and Non-traditional Step and Repeat Banners

Global doesn’t simply print step and repeat banners. We have deconstructed and reinvented them.

Yes, Global has the ability to print flawlessly-designed and meticulously-crafted large format banners, includingstep and repeats. Yes, Global assists with any fancy or custom production during the printing and installation processes, through design concepts to rigging the actual signage. Global always uses high-quality materials to ensure excellence.

If a traditional step and repeat banner is what you prefer, Global is happy to oblige and deliver a quality banner for any personal, public, or fundraising event. However, if you would like to explore more original options, Global’scustom shop is just the place for this project—the place that our company goes to supersede the “norm.” Rather than simply printing common banners on quality materials; Global takes it a step further, never repeating innovation. Taking the same concept of creating a backdrop and utilizing logos and brands, all while fashioning the essence of an event, Global Creative Studios designs and executes unique and memorable step and repeats. From faux fur media walls, gatorboard step and repeats, or die cut signs, Global has envisioned and executed it.

Genart and Moroccanoil event at Vibiana in Los Angeles; Global Creative Studios provided unique step and repeat foam cores and huge 8 foot by 10 foot artistic display of natural scenery

For each client and every occasion, Global customizes a plan with décor that helps to make our events unforgettable. We draw strong attention to brands and products without overwhelming or distracting from the individuals in the photographs.

Our team of marketers and graphic designers works closely together to provide personalized printing services for every client. For innovative concepts, free consultations, or products, including customized step and repeat banners, call Global Creative Studios today to see how we can reinvent your event’s strategies.

For press and for more information about GCS, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884.

Don’t Underestimate Your Business Card

It may sound like common sense, but, subconsciously or consciously, a business card leaves an impression on the person to which it is handed. Do not underestimate your business card. It is an important aspect of business marketing and advertising.

Consider these two scenarios:

1) You are handed a business card, and the corners are peeling, the colors are dull, the paper stock is flimsy and weak, and there is no wow-factor

2) You are handed a business card with a creative design and logo that has four ¼ inch rounded corners, is printed with silk lamination, and has been printed with high-quality ink on high-quality paper stock

Logically, the second scenario is going to be the business card that you remember in a positive light—whether or not you decide to use that company/product/service. That lasting impression is what attracts new clients and customers.

Some of the Most Common Mistakes People Make in Print Jobs

1. Going with the basic 16pt Uncoated card stock without researching other options

Nowadays, options for card stock are literally endless. Options include, but are not limited to, silk laminated,plastic business cards, wood, metal cards, and more. Options also include foil works, aqua foil, spot UV, matte/dull finish, and more.

2. Printing with an Outdated Logo and/or Graphics

When was the last time you updated your logo? Never? Not necessarily a drastic change, but every so often, a logo should be reevaluated and made sure it is still relevant to the audience the client is trying to target. Grahpic design is a quickly evolving industry, and it is imperative to be kept up to date.

3. Trying to be too Decadent

While it is important to have your business card stand out, if a card is too busy, oversized, or too ambiguous, a client is more likely to throw your card to the side rather than try and figure out what the business is about. Crazy designs and too many colors are too busy and hard on the eye. Secondly, a standard business card is 2” x 3.5”. This size is sure to fit in male and female wallets and other organizational products meant for business cards. Why go bigger? The inconvenience of an oversized business card is sure to throw people off. Lastly, if the client cannot figure out what your business is about from looking at your card, what is the point of investing in a business card in the first place?

4. A Lack of Marketing on the Business Card

Is there anything on your business card that encourages the person to respond? A business card needs to be enticing and display the correct company information. However, another important aspect is some form of marketing that encourages the person holding your business card to act and contact you.

Most importantly, remember to hand your business cards out!

Global Creative Studios, an in-house one-stop shop for business development located in Los Angeles, CA., is equipped with the creative think tank required to create or revamp a logo, design a business card with the idea of final production in mind, and inform the client on what will work best for them. Our designers will let the client know what aspects would look good with foil, spot UV, aquafoil, etc. Our team has the end result in mind, which is most beneficial for clients.

Global Creative Studios is prepared to sit down with you and brainstorm ideas to best represent your company and entice people to respond and become actual clients.

Three Methods to Increase Brand Awareness

Advertising in today’s market is more important than ever with hundreds and even thousands of competing products. Successful companies need to retain current customers as well as increase their clientele by promoting their brands through established products and services. To increase brand awareness, expand small businesses, and continue to promote products and services, consider these three forms of marketing: billboards, vehicle wraps, and mass mailers.

Billboards: Everyone sees billboards even without consciously reading the advertisement. Billboards on the sides of skyscrapers, in busy cities, or next to freeways and main artery streets are an effective form of advertising. However, production and installation are quite costly, and depending on location and other variables, monthly fees may vary as well. A billboard, in a popular area, allows thousands of drivers and pedestrians to view your brand, company, and special offers, thereby leaving lasting brand impressions.

Vehicle Wraps: Similar to a billboard, vehicle wraps allow large targeted populations of consumers to view brands daily, on the streets and personally. Vehicle wraps, unlike billboards are most cost efficient for a one-time production and installation fee per vehicle. A company can then choose how many vehicles to wrap and thereby how many people are likely to see the advertisements. A fleet of wrapped vehicles covers more area and increases the likelihood of new customers because people interact with the brand on a more personal basis.

Mass Mailers: To target potential clients in a specific area personally, mass mailers may provide the solution. Sending out a flyer to residents in a specific zip code can help benefit businesses and residences directly around a company’s location. Whether you are featuring discounts, grand openings, or new product information, mass mailers are cost efficient and tangible.

Whatever the need or budget, Global Creative Studios has a solution to all marketing and advertising problems. Choose Global, and let us show you how it’s done.

Two Common Problems Businesses Make with Their Printed Products

Problem #1: Basic print products

Three basic print products that most businesses use:

Business Cards (Don’t Underestimate Your Business Card)
Brochures, Flyers, or Menus
Postcards of some sort (i.e. 4” x 6”, 5” x 7”)

Every business entity needs printed products. But by only using the basic print products, a company limits themselves, their advertisements, and their ultimate goals of expansion and success. (It’s like painting a masterpiece using only two colors)

Problem #2: Lack of efficient marketing

Without innovative marketing techniques, printing products can become obsolete, outdated, or lackluster. The ultimate reasons to invest in printed products are:

to build brand awareness by distributing them to large audiences
to entice targeted audiences to respond with a sale of the business’ product or service

Solution #1: Customization

Companies can personalize their message by customizing print products, including paper stock, coating, special finishes, design, and more. Customization is simply going the extra distance to reach out to potential clients and retain current clients.

Solution #2: Products you may not have considered

Four options to consider if you are looking to update your current printed products:

1) Tear Cards / Rip Cards / Rack Cards with Perforation:

What it is: Postcards with a perforation towards the bottom of the card.
What it is used for: The main part of the card advertises your company, product, or service; while the space below the perforation can be used as a business card, appointment card, discount card, raffle ticket, promotional/special offer, seating arrangement card, etc.
Industries best used for: Those in the beauty industry (hair stylists, makeup artists, estheticians, etc.), dentists, doctors, bands, event promoters or planners.

2) Gift Card / Gift Certificate / Loyalty Card:

What it is: Either a plastic card the size of a credit card or a paper certificate cut to any size. The plastic cards can be programmable for any amount, while amounts on the paper certificates can be hand-written in. The graphics of the card or certificate can consist of whatever the client desires.
What it is used for: The cards and certificates may be used as loyalty cards (i.e. “After 7 visits, get the 8^thvisit free”), holiday specials (i.e. “Christmas Gift Certificate” or “Birthday Gift Certificate,” etc.), or general for any occasion.
Industries best used for: Restaurants, retail stores, beauty industries, gym or athletic clubs, spas, boutiques, coffee shops or cafes, online shopping

3) Multi-Page Booklets (Optional use for Direct Mail Marketing):

What it is: A full-color booklet of any size, small or large, and ranging from 4 to 64+ pages of information, coupons, and advertisements.
What it is used for: Multi-page booklets can be used to showcase multiple products or services. Don’t think you can fill up multiple pages of a booklet? Global can help brainstorm enough content, images, and other information, so you can create an efficient multi-page booklet. These can also be used as bound mailers for mass mail marketing campaigns – conveying more information than a generic postcard.
Industries best used for: Businesses requiring promo/demo kits, instruction manuals, fashion booklets, commercial industries (i.e., air conditioning and heating installation), gyms or athletic clubs (workout instructions)

4) Bookmarks:

What it is: If a business does not have the budget or content for a multi-page booklet, consider a bookmark. These cost-effective items allow for mass distribution and are sized to act as a gentle marketing reminder of your business
What it is used for: Bookmarks can display graphics, lists, and steps in a useful format to constantly remind customers of helpful hints related to a company’s service or good.
Industries best used for: Counseling centers, gyms and athletic clubs, dieticians, spiritual and inspirational motivators, and any industry that can require a list or set of steps (i.e., “3 Signs that you need to schedule a hair appointment,” “5 workout routines to do when you wake up,” etc.)

Global’s creative team can work with you to conceptualize ideas tailored to individual business needs. We also have the means to customize every print product. Unique sizes, special finishes, and efficient marketing techniques are our specialties.