graphic design Archives - Graphic Design Company in Tarzana | Online Marketing & Branding Services

Don’t Underestimate Your Business Card

It may sound like common sense, but, subconsciously or consciously, a business card leaves an impression on the person to which it is handed. Do not underestimate your business card. It is an important aspect of business marketing and advertising.

Consider these two scenarios:

1) You are handed a business card, and the corners are peeling, the colors are dull, the paper stock is flimsy and weak, and there is no wow-factor

2) You are handed a business card with a creative design and logo that has four ¼ inch rounded corners, is printed with silk lamination, and has been printed with high-quality ink on high-quality paper stock

Logically, the second scenario is going to be the business card that you remember in a positive light—whether or not you decide to use that company/product/service. That lasting impression is what attracts new clients and customers.

Some of the Most Common Mistakes People Make in Print Jobs

1. Going with the basic 16pt Uncoated card stock without researching other options

Nowadays, options for card stock are literally endless. Options include, but are not limited to, silk laminated, plastic business cards, wood, metal cards, and more. Options also include foil works, aqua foil, spot UV, matte/dull finish, and more.

2. Printing with an Outdated Logo and/or Graphics

When was the last time you updated your logo? Never? Not necessarily a drastic change, but every so often, a logo should be reevaluated and made sure it is still relevant to the audience the client is trying to target. Grahpic design is a quickly evolving industry, and it is imperative to be kept up to date.

3. Trying to be too Decadent

While it is important to have your business card stand out, if a card is too busy, oversized, or too ambiguous, a client is more likely to throw your card to the side rather than try and figure out what the business is about. Crazy designs and too many colors are too busy and hard on the eye. Secondly, a standard business card is 2” x 3.5”. This size is sure to fit in male and female wallets and other organizational products meant for business cards. Why go bigger? The inconvenience of an oversized business card is sure to throw people off. Lastly, if the client cannot figure out what your business is about from looking at your card, what is the point of investing in a business card in the first place?

4. A Lack of Marketing on the Business Card

Is there anything on your business card that encourages the person to respond? A business card needs to be enticing and display the correct company information. However, another important aspect is some form of marketing that encourages the person holding your business card to act and contact you.

Most importantly, remember to hand your business cards out!

Global Creative Studios, an in-house one-stop shop for business development located in Los Angeles, CA., is equipped with the creative think tank required to create or revamp a logo, design a business card with the idea of final production in mind, and inform the client on what will work best for them. Our designers will let the client know what aspects would look good with foil, spot UV, aquafoil, etc. Our team has the end result in mind, which is most beneficial for clients.

Global Creative Studios is prepared to sit down with you and brainstorm ideas to best represent your company and entice people to respond and become actual clients.

For press and for more information about GCS, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884. Global Creative Studios’ website is https://www.globalcreativestudios.com and address is 19634 Ventura Blvd. #115, Tarzana, CA 91356.

Last Minute Red Carpet Event for GenArt and Moroccanoil

Location: Vibiana: Main Street, Los Angeles, CA

Date: Wednesday, October 17, 2012

Los Angeles-based PR, Marketing, and Branding company Global Creative Studios Completes Last Minute Production for GenArt Fresh Faces in Fashion 2012 at Vibiana in Los Angeles.

GenArt—a company that provides a platform for arising designers, filmmakers, and artists of all types to exhibit and further inspire creativity—teams up with Moroccanoil to put on a fashion event in Los Angeles on October 17, 2012.

Global Creative Studios participated in the red carpet event services in Los Angeles with the provision of backdrop and unique step-and-repeat foam cores. GenArt deviated from the use of a typical step-and-repeat that consists of a vinyl backdrop and rigging. Instead, GenArt decided to display uniquely and eclectically Moroccanoil products and greenery on wooden displays with foam core boards that had each company’s logo printed on them. In addition, a huge 8 foot by 10 foot artistic display of natural scenery, enhanced by the artistic eye of the photographer and designer, fulfilled the role of the backdrop.

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Global’s role in the event was the last minute printing of the logos on the foam core boards and of the large image on the 8 foot by 10 foot backdrop display, all of which can be seen in the red carpet photography in Los Angeles taken throughout the night. GCS specializes in planning and actualizing last-minute red carpet, corporate, charity, and any other type of event in Los Angeles and throughout California—at times even traveling to other states and countries to finalize production and see things through to the very end.

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For press and for more information about GCS, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884. Global Creative Studios’ website is https://www.globalcreativestudios.com and address is 19634 Ventura Blvd. #115, Tarzana, CA 91356.

Ariel Kasheri Talent Show Event

Location: Skirball Cultural Center

Date: Sunday, November 18, 2012

Global Creative Studios Donates Printed Products and Graphic Design Services to Charity Event for Young Boy Left Seriously Injured After Accident

On January 6, 2012, Ariel Kasheri was involved in a serious accident that left him seriously injured—paralyzed and unable to walk or talk. After months of rehabilitation, Ariel has regained much motion control. He has gained a lot of progress, but still has a long road ahead of him, including intensive physical, occupational, speech, and cognitive therapy.

In order to help the Kasheri Family and create a way to lighten the financial burdens they are experiencing, a talent show event has been planned to raise funds for Ariel’s Funds. The talent show will consist of multiple performers, including dancers, singers, pianists, guitarists, and more who will perform in from of a full, 300-person auditorium for a few hours

Global Creative Studios’ role in the event was the donation of printing and graphic design services for the tickets for the charity event and the 44-page booklet program for the evening.

Global Creative Studios wishes the Kasheri Family health, happiness, and a full recovery for their son.

If you have any questions regarding Ariel Kasheri, or if it has been put on your heart to make a donation of finances, time, or service, please visit www.ArielKasheri2012.com for more information.

Pictures of the event to come soon!

Global Creative Studios’ Team of Experienced Graphic Designers and Developers Create Logo Design That Showcases Businesses

Logo design and branding are the artistic creations of an emblem or graphic mark that are generally used by businesses, organizations, or individuals who are interested in gaining recognition by the public. The process begins with a meeting with the client, and this brief then translates into brainstorming and creations which are then fabricated digitally using specific software. The client receives multiple mockups of a logo and his or her feedback acts as the ammunition for another set of mockups. This communication and design process continues until the client is satisfied with a logo that they can see becoming a brand, imagine in print, and use for future use.

A logo is what embodies a business. When a client or potential client sees a business’ logo, they envision the entirety of the business—from its product or service to its history. Businesses must have a logo if they want to be remembered for more than just a name. A creative business identity still needs a creative logo because much of a business’ identity lies in the logo itself.

The design for a logo requires a team of experts and the involvement of graphic designers, business marketers, and others who lay out a strategy for the business and then tediously work to create a message that conveys a business’ mission. A logo needs to attract the attention of the audience that a business targets, which also proves to be a difficult task. Brainstorming, sketches, and discussions about main colors are just some of the steps involved before finalization of a logo.

Established in 2004 and based in Los Angeles, Global Creative Studios is experienced with logo design and the high level of involvement required to make a successful logo that emits the message and mission a company wants to convey. Global has an in-house graphics department with the experience, knowledge, and dedication to create a logo that will entice customers and inspire them to respond. If a business has an idea or proposal for a specific logo, our team of graphic designers and developers are prepared to deliberate and create almost anything you can imagine.

Global Creative Studios stands out in the area of graphic design because we are not just a single individual. We dedicate our time and energy as a team of designers, project managers, and developers.

Our clients receive a vision that several team members have contributed to in order to produce an all-encompassing final product.

Most graphic designers are only one person. As a creative studio, we have multiple people and multiple perspectives working on every client’s project. Global Creative Studios also completely caters to our clients. Our clients come into our creative studio and sit down with the designer. This setting allows the client to give input and feedback and see the process of the creation of their logo.

At Global Creative Studios, both simplicity and complexity are specialties of our experienced team. As a part of business development, logo design plays an integral role in the process of a growing business. Global’s innovative team recognizes the importance of creating a logo that represents a business while attracting customers and emitting a purposeful message. Our graphic designers are excited and ready to actualize an enticing image that produces great results. The logos by Global Creative Studios’ team are always high-quality work that receive positive feedback. Global is prepared to design a logo that will generate clientele and increase exposure.

Business Development with Global Creative Studios Is One of the First Steps to Success

Business development is the act of attracting and engaging new customers and clients and building upon an already existing clientele basis. It entails not only entering the competitive market of the business world, but also making a statement and establishing a strong reputation as a credible and trustworthy business. Business development strategies are techniques used to permeate business markets and include presentation rehearsals, enforcement of sales policies, monitoring of performance, and much more. There are many aspects to business development, many of which are extremely difficult or nearly impossible for businesses to successfully perform on their own. A business development company consults businesses’ needs and creates a well-thought out strategy to help a business meet its goals.

Business Development with GCS Allows Business to Extend the Reach of its Brand, Mission, Product, or Service

Global Creative Studios, established in 2004 and based in Los Angeles, is a multi-faceted and sophisticated digital studio that works with businesses to meet their integrated business development needs—whether it is new business development or pre-existing, small business continued development. Gone are the times when a catchy slogan and fancy pictures enthralled potential clients enough to make them become actual clients. While these things hold some weight, today reputation and presentation are key. At Global, a team of professionals works to showcase your business and highlight everything positive about it, which leaves great impressions on other people and provides an opportunity for potential clients to view your business in a constructive way. Global’s business and marketing consultants do not just simply claim experience, but also acutely demonstrate their knowledge and experience through their absolute dedication to and professionalism with their clients. Global provides quality work and desired end results.

Important segments of business development are event promotion, event marketing, and marketing strategies. Global is a business development company prepared to show businesses how to capitalize on new growth opportunities, take advantage of emerging technology and social media, and increase sales and clientele basis. Our team of experts thrives on their close relationships with clients and works closely to develop a tailored business plan and market analysis and to teach and inform how to manage your business in order to succeed and achieve optimal growth. Global recognizes that communication is vital and ensures that businesses understand every step of the business development process. With its all-around positive feedback, Global Creative Studios proves its noteworthy reputation as a company who dedicates itself to its clients in order to meet and exceed original expectations.

Global Creative Studios, located in Los Angeles provides business development services to businesses, such as printing, promotional items, mobile websites, website development, digital media and online marketing, event services and event planning–specializing in VIP red carpet events–and more. For press and for more information about GCS, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884. Global Creative Studios’ website is https://www.globalcreativestudios.com and address is 19634 Ventura Blvd. #115, Tarzana, CA 91356.

Global Creative Studios Helps Businesses Reach a Greater Audience through Mobile Websites

Businesses are no longer going to be only accessed via computers–mobile websites have become an excellent way to advertise

Mobile technology has become one of the main focuses of today’s society. Mobile websites have increased exponentially in concordance with the increase in mobile phone owners and users and have proved their potential in becoming the next dominant platform for internet users. A company is able to display their product or service through a mobile website, even allowing their products and services to be purchased. This provides an opportunity to reach out to even more potential clients. Mobile websites are important representations of a business and are able to build a business’ reputation. Businesses with websites are choosing to also make mobile websites because most website design meant for computers is not compatible with mobile phones. Businesses are no longer going to be only accessed via computers. Mobile websites have become an excellent way to advertise, and it is important for businesses to optimize their opportunities for growth by choosing to have a mobile website.

Based in Los Angeles and established in 2004, Global Creative Studios provides incomparable website design and performs their work with accuracy. At Global Creative Studios, a team of graphic designers, website developers, content writers, business developers, and others work ardently to create a mobile website that is applicable for any business and that will showcase the business’ product or service. Global’s team of professional website designers understands the art of electronic commerce and designates web developers to assess a business’ current website and to change and reorganize the current content and design in order to simplify it and make it compatible for a mobile website. Global’s web developers recognize what consumers want to see when viewing a website and what receives positive reactions and responses from consumers. These web developers then use this knowledge to create great mobile websites that benefit businesses and please clients and consumers. Global Creative Studios ensures that the mobile website that their professional website designers create will be polished and refined. Global prides itself on the high-quality mobile websites they design. There is an art to the creation of mobile websites that the team of professional website designers at Global understands and capitalizes on in order to help businesses succeed.

Think Big; Think Globally for Websites: Five easy tips for businesses and consumers to consider

The internet is an amazing resource not only for research, but also as a massive tool for advertising and marketing. Websites have everything from product and service information to tutorials and shopping carts to purchase new goodies. More importantly, websites are big! Anyone in the world can view a website with the correct search terms or web address. Here is a list of 5 important factors a website needs to not only keep a customer’s attention, but also to ensure success in business, locally and globally.

Think BIG Marketing – A website, is first and foremost a form of marketing, or mass communication. Websites allow owners and clients to interact through forms of marketing and advertising such as newsletters, social media platforms, RSS Feeds, blogs, featured products, and discount offers.

Aesthetic Graphics – Graphics, images, animations, pictures, videos, and logos capture viewer’s attention and easily depict a company’s message. Graphic design conveys images universally, which quickly illustrates a corporation’s mission.

Stress-free Navigation – It may seem simple enough, but websites should be user friendly and simple to navigate. Drop down menus should clearly denote topics found on other pages so that potential clients can find relevant information. Without an easy path to follow, pages will be lost in the World Wide Web.

Content is King – Nothing says clarity better than spelling it out, literally. Content for websites not only clearly annotates a company’s message and enhances images, but content helps “rank” your website higher on Google’s meter. With a higher ranking in search engines, websites are more likely to be seen by a wider client base, meaning, ultimately, content is King of the world.

Efficient and Available Contact Information – All web pages need a simply noted form of contact for complaints, comments, purchasing products, and questions. Without contact information, companies and their websites seem worlds away.

By utilizing these five rules for successful websites, a company helps to enhance business by creating a prosperous web page, comprehensively and globally.

If you feel that your website is lacking one or more of these essential factors, please contact Global today, and our web development department will get in contact with you right away!

Look out for more information and facts that Global Creative Studios has to offer!

Three Methods to Increase Brand Awareness

Advertising in today’s market is more important than ever with hundreds and even thousands of competing products. Successful companies need to retain current customers as well as increase their clientele by promoting their brands through established products and services. To increase brand awareness, expand small businesses, and continue to promote products and services, consider these three forms of marketing: billboards, vehicle wraps, and mass mailers.

Billboards: Everyone sees billboards even without consciously reading the advertisement. Billboards on the sides of skyscrapers, in busy cities, or next to freeways and main artery streets are an effective form of advertising. However, production and installation are quite costly, and depending on location and other variables, monthly fees may vary as well. A billboard, in a popular area, allows thousands of drivers and pedestrians to view your brand, company, and special offers, thereby leaving lasting brand impressions.

Vehicle Wraps: Similar to a billboard, vehicle wraps allow large targeted populations of consumers to view brands daily, on the streets and personally. Vehicle wraps, unlike billboards are most cost efficient for a one-time production and installation fee per vehicle. A company can then choose how many vehicles to wrap and thereby how many people are likely to see the advertisements. A fleet of wrapped vehicles covers more area and increases the likelihood of new customers because people interact with the brand on a more personal basis.

Mass Mailers: To target potential clients in a specific area personally, mass mailers may provide the solution. Sending out a flyer to residents in a specific zip code can help benefit businesses and residences directly around a company’s location. Whether you are featuring discounts, grand openings, or new product information, mass mailers are cost efficient and tangible.

Whatever the need or budget, Global Creative Studios has a solution to all marketing and advertising problems. Choose Global, and let us show you how it’s done.

How To Filter Advice

Seeking Professional Opinions

Watching American Idol this season? Ever wonder why some confident and vocally impaired individuals decide to audition?

The power of opinions and advice are to blame.

Similar to singers auditioning for the latest reality talent television show, some businesses may find themselves caught up in the excitement of wanting to explore a new idea. Loving family and friends will often encourage these premature business ventures and concepts. And while these supporters most likely have the best intentions, chances are that they have little to no business experience or industry/market knowledge.

The blunt truth is: not all business notions are golden greatness that will yield financial success and honorary fame. Some ideas simply should remain just that—ideas.

However, with the correct recipe of creative people, common goals, strong corporate identity, and widespread publicity, some business notions have the potential for great success.

Business consultations and professional guidance help to filter through a hodgepodge of ideas to expose the concepts most likely to succeed. Business development professionals, like those at Global Creative Studios, help to sift through business ideas by utilizing a team of business development consultants, marketing consultants, graphic designers, computer programmers, project managers, content writers, and more.

Start-up businesses and established companies have been reaping the benefits from Global’s professional advice and market expertise for over a decade.

If you want to pursue a novel business venture, create a new marketing strategy for 2013, or simply discuss the pros and cons of your business, Global provides free, no-obligation consultations for both new and existing clients. Every day, our team diagnoses weak strategies, critiques negative business patterns, and, ultimately, guides great ideas in a positive, upward direction. For press and for more information about GCS, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884. Global Creative Studios’ website is https://www.globalcreativestudios.com and address is 19634 Ventura Blvd. #115, Tarzana, CA 91356.

Two Common Problems Businesses Make with Their Printed Products

Problem #1: Basic print products

Three basic print products that most businesses use:

Business Cards (Don’t Underestimate Your Business Card)
Brochures, Flyers, or Menus
Postcards of some sort (i.e. 4” x 6”, 5” x 7”)

Every business entity needs printed products. But by only using the basic print products, a company limits themselves, their advertisements, and their ultimate goals of expansion and success. (It’s like painting a masterpiece using only two colors)

Problem #2: Lack of efficient marketing

Without innovative marketing techniques, printing products can become obsolete, outdated, or lackluster. The ultimate reasons to invest in printed products are:

to build brand awareness by distributing them to large audiences
to entice targeted audiences to respond with a sale of the business’ product or service

Solution #1: Customization

Companies can personalize their message by customizing print products, including paper stock, coating, special finishes, design, and more. Customization is simply going the extra distance to reach out to potential clients and retain current clients.

Solution #2: Products you may not have considered

Four options to consider if you are looking to update your current printed products:

1) Tear Cards / Rip Cards / Rack Cards with Perforation:

What it is: Postcards with a perforation towards the bottom of the card.
What it is used for: The main part of the card advertises your company, product, or service; while the space below the perforation can be used as a business card, appointment card, discount card, raffle ticket, promotional/special offer, seating arrangement card, etc.
Industries best used for: Those in the beauty industry (hair stylists, makeup artists, estheticians, etc.), dentists, doctors, bands, event promoters or planners.

2) Gift Card / Gift Certificate / Loyalty Card:

What it is: Either a plastic card the size of a credit card or a paper certificate cut to any size. The plastic cards can be programmable for any amount, while amounts on the paper certificates can be hand-written in. The graphics of the card or certificate can consist of whatever the client desires.
What it is used for: The cards and certificates may be used as loyalty cards (i.e. “After 7 visits, get the 8^th visit free”), holiday specials (i.e. “Christmas Gift Certificate” or “Birthday Gift Certificate,” etc.), or general for any occasion.
Industries best used for: Restaurants, retail stores, beauty industries, gym or athletic clubs, spas, boutiques, coffee shops or cafes, online shopping

3) Multi-Page Booklets (Optional use for Direct Mail Marketing):

What it is: A full-color booklet of any size, small or large, and ranging from 4 to 64+ pages of information, coupons, and advertisements.
What it is used for: Multi-page booklets can be used to showcase multiple products or services. Don’t think you can fill up multiple pages of a booklet? Global can help brainstorm enough content, images, and other information, so you can create an efficient multi-page booklet. These can also be used as bound mailers for mass mail marketing campaigns – conveying more information than a generic postcard.
Industries best used for: Businesses requiring promo/demo kits, instruction manuals, fashion booklets, commercial industries (i.e., air conditioning and heating installation), gyms or athletic clubs (workout instructions)

4) Bookmarks:

What it is: If a business does not have the budget or content for a multi-page booklet, consider a bookmark. These cost-effective items allow for mass distribution and are sized to act as a gentle marketing reminder of your business
What it is used for: Bookmarks can display graphics, lists, and steps in a useful format to constantly remind customers of helpful hints related to a company’s service or good.
Industries best used for: Counseling centers, gyms and athletic clubs, dieticians, spiritual and inspirational motivators, and any industry that can require a list or set of steps (i.e., “3 Signs that you need to schedule a hair appointment,” “5 workout routines to do when you wake up,” etc.)

Global’s creative team can work with you to conceptualize ideas tailored to individual business needs. We also have the means to customize every print product. Unique sizes, special finishes, and efficient marketing techniques are our specialties.