branding Archives - Graphic Design Company in Tarzana | Online Marketing & Branding Services

Don’t Underestimate Your Business Card

It may sound like common sense, but, subconsciously or consciously, a business card leaves an impression on the person to which it is handed. Do not underestimate your business card. It is an important aspect of business marketing and advertising.

Consider these two scenarios:

1) You are handed a business card, and the corners are peeling, the colors are dull, the paper stock is flimsy and weak, and there is no wow-factor

2) You are handed a business card with a creative design and logo that has four ¼ inch rounded corners, is printed with silk lamination, and has been printed with high-quality ink on high-quality paper stock

Logically, the second scenario is going to be the business card that you remember in a positive light—whether or not you decide to use that company/product/service. That lasting impression is what attracts new clients and customers.

Some of the Most Common Mistakes People Make in Print Jobs

1. Going with the basic 16pt Uncoated card stock without researching other options

Nowadays, options for card stock are literally endless. Options include, but are not limited to, silk laminated, plastic business cards, wood, metal cards, and more. Options also include foil works, aqua foil, spot UV, matte/dull finish, and more.

2. Printing with an Outdated Logo and/or Graphics

When was the last time you updated your logo? Never? Not necessarily a drastic change, but every so often, a logo should be reevaluated and made sure it is still relevant to the audience the client is trying to target. Grahpic design is a quickly evolving industry, and it is imperative to be kept up to date.

3. Trying to be too Decadent

While it is important to have your business card stand out, if a card is too busy, oversized, or too ambiguous, a client is more likely to throw your card to the side rather than try and figure out what the business is about. Crazy designs and too many colors are too busy and hard on the eye. Secondly, a standard business card is 2” x 3.5”. This size is sure to fit in male and female wallets and other organizational products meant for business cards. Why go bigger? The inconvenience of an oversized business card is sure to throw people off. Lastly, if the client cannot figure out what your business is about from looking at your card, what is the point of investing in a business card in the first place?

4. A Lack of Marketing on the Business Card

Is there anything on your business card that encourages the person to respond? A business card needs to be enticing and display the correct company information. However, another important aspect is some form of marketing that encourages the person holding your business card to act and contact you.

Most importantly, remember to hand your business cards out!

Global Creative Studios, an in-house one-stop shop for business development located in Los Angeles, CA., is equipped with the creative think tank required to create or revamp a logo, design a business card with the idea of final production in mind, and inform the client on what will work best for them. Our designers will let the client know what aspects would look good with foil, spot UV, aquafoil, etc. Our team has the end result in mind, which is most beneficial for clients.

Global Creative Studios is prepared to sit down with you and brainstorm ideas to best represent your company and entice people to respond and become actual clients.

For press and for more information about GCS, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884. Global Creative Studios’ website is https://www.globalcreativestudios.com and address is 19634 Ventura Blvd. #115, Tarzana, CA 91356.

Last Minute Red Carpet Event for GenArt and Moroccanoil

Location: Vibiana: Main Street, Los Angeles, CA

Date: Wednesday, October 17, 2012

Los Angeles-based PR, Marketing, and Branding company Global Creative Studios Completes Last Minute Production for GenArt Fresh Faces in Fashion 2012 at Vibiana in Los Angeles.

GenArt—a company that provides a platform for arising designers, filmmakers, and artists of all types to exhibit and further inspire creativity—teams up with Moroccanoil to put on a fashion event in Los Angeles on October 17, 2012.

Global Creative Studios participated in the red carpet event services in Los Angeles with the provision of backdrop and unique step-and-repeat foam cores. GenArt deviated from the use of a typical step-and-repeat that consists of a vinyl backdrop and rigging. Instead, GenArt decided to display uniquely and eclectically Moroccanoil products and greenery on wooden displays with foam core boards that had each company’s logo printed on them. In addition, a huge 8 foot by 10 foot artistic display of natural scenery, enhanced by the artistic eye of the photographer and designer, fulfilled the role of the backdrop.

Image Source

Global’s role in the event was the last minute printing of the logos on the foam core boards and of the large image on the 8 foot by 10 foot backdrop display, all of which can be seen in the red carpet photography in Los Angeles taken throughout the night. GCS specializes in planning and actualizing last-minute red carpet, corporate, charity, and any other type of event in Los Angeles and throughout California—at times even traveling to other states and countries to finalize production and see things through to the very end.

Image Source

For press and for more information about GCS, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884. Global Creative Studios’ website is https://www.globalcreativestudios.com and address is 19634 Ventura Blvd. #115, Tarzana, CA 91356.

Global Creative Studios’ Team of Experienced Graphic Designers and Developers Create Logo Design That Showcases Businesses

Logo design and branding are the artistic creations of an emblem or graphic mark that are generally used by businesses, organizations, or individuals who are interested in gaining recognition by the public. The process begins with a meeting with the client, and this brief then translates into brainstorming and creations which are then fabricated digitally using specific software. The client receives multiple mockups of a logo and his or her feedback acts as the ammunition for another set of mockups. This communication and design process continues until the client is satisfied with a logo that they can see becoming a brand, imagine in print, and use for future use.

A logo is what embodies a business. When a client or potential client sees a business’ logo, they envision the entirety of the business—from its product or service to its history. Businesses must have a logo if they want to be remembered for more than just a name. A creative business identity still needs a creative logo because much of a business’ identity lies in the logo itself.

The design for a logo requires a team of experts and the involvement of graphic designers, business marketers, and others who lay out a strategy for the business and then tediously work to create a message that conveys a business’ mission. A logo needs to attract the attention of the audience that a business targets, which also proves to be a difficult task. Brainstorming, sketches, and discussions about main colors are just some of the steps involved before finalization of a logo.

Established in 2004 and based in Los Angeles, Global Creative Studios is experienced with logo design and the high level of involvement required to make a successful logo that emits the message and mission a company wants to convey. Global has an in-house graphics department with the experience, knowledge, and dedication to create a logo that will entice customers and inspire them to respond. If a business has an idea or proposal for a specific logo, our team of graphic designers and developers are prepared to deliberate and create almost anything you can imagine.

Global Creative Studios stands out in the area of graphic design because we are not just a single individual. We dedicate our time and energy as a team of designers, project managers, and developers.

Our clients receive a vision that several team members have contributed to in order to produce an all-encompassing final product.

Most graphic designers are only one person. As a creative studio, we have multiple people and multiple perspectives working on every client’s project. Global Creative Studios also completely caters to our clients. Our clients come into our creative studio and sit down with the designer. This setting allows the client to give input and feedback and see the process of the creation of their logo.

At Global Creative Studios, both simplicity and complexity are specialties of our experienced team. As a part of business development, logo design plays an integral role in the process of a growing business. Global’s innovative team recognizes the importance of creating a logo that represents a business while attracting customers and emitting a purposeful message. Our graphic designers are excited and ready to actualize an enticing image that produces great results. The logos by Global Creative Studios’ team are always high-quality work that receive positive feedback. Global is prepared to design a logo that will generate clientele and increase exposure.

Three Methods to Increase Brand Awareness

Advertising in today’s market is more important than ever with hundreds and even thousands of competing products. Successful companies need to retain current customers as well as increase their clientele by promoting their brands through established products and services. To increase brand awareness, expand small businesses, and continue to promote products and services, consider these three forms of marketing: billboards, vehicle wraps, and mass mailers.

Billboards: Everyone sees billboards even without consciously reading the advertisement. Billboards on the sides of skyscrapers, in busy cities, or next to freeways and main artery streets are an effective form of advertising. However, production and installation are quite costly, and depending on location and other variables, monthly fees may vary as well. A billboard, in a popular area, allows thousands of drivers and pedestrians to view your brand, company, and special offers, thereby leaving lasting brand impressions.

Vehicle Wraps: Similar to a billboard, vehicle wraps allow large targeted populations of consumers to view brands daily, on the streets and personally. Vehicle wraps, unlike billboards are most cost efficient for a one-time production and installation fee per vehicle. A company can then choose how many vehicles to wrap and thereby how many people are likely to see the advertisements. A fleet of wrapped vehicles covers more area and increases the likelihood of new customers because people interact with the brand on a more personal basis.

Mass Mailers: To target potential clients in a specific area personally, mass mailers may provide the solution. Sending out a flyer to residents in a specific zip code can help benefit businesses and residences directly around a company’s location. Whether you are featuring discounts, grand openings, or new product information, mass mailers are cost efficient and tangible.

Whatever the need or budget, Global Creative Studios has a solution to all marketing and advertising problems. Choose Global, and let us show you how it’s done.

Fundraising 101

Fundraising helps, whether non-profit organizations, charities, religious groups, political campaigns, or disease awareness. However, some people fluster and overwhelm themselves with where to start or how to organize such events. We are here to help offer advice or help host events. Consider the following eight tips when organizing and fundraising for an event:

To begin, pick a cause close to heart. Whether volunteering or working for a specific charity organization, choosing an association that’s personally affecting propels your drive to fundraise and makes a world of difference.
Fully and explicitly write out the purpose and mission of the event and the ultimate goal sought to accomplish. Literally write this on paper, and distribute it to everyone involved. Write the event’s mission on white boards, Facebook Group walls, etc. This helps to destroy ulterior motives or pushes to go a different direction.
Coordinate volunteers who are interested in the same non-profit or who believe in the same mission. Use family, friends, and acquaintances who show concern about the same association to help organize and arrange an event.
Talk about money issues openly and honestly with the event’s main committee. Set a fundraising goal and a realistic budget (include a little wiggle room for unexpected costs). There needs to be an organized way to track revenue from ticket sales, VIP ticket sales, silent/live auctions, monetary donations, contributions of physical items, etc.
Stay local, but think globally. A community may provide the best support, whether a big city or a small town. Aim to seek mass, nationwide recognition for your cause, but keep in mind that local resources personalize and unify a group of people.
Don’t forget to reach out to large organizations! National charities and non-profits (i.e., Breast Cancer Charities of America, Autism Speaks, etc.), may offer their existing support team and resources, such as existing printed products, guidelines, social media networking blasts etc.
Events are an ideal platform for recognition, publicity, networking, raising money, and more. Provide an additional incentive to attract even more attendees and honorary guests. Whether it is food and lavations, talent performances, celebrity guest appearances, free gift bags, gift giveaways, or silent auctions, incentives help to draw wide attention to events and increase interaction between those who donate and participate.
The more the merrier! In order to increase supporters and participation, advertise to your targeted audience for the event. Flyers, invitations, website, billboards, and mass mailers all aid in marketing. Seek local businesses to help display flyers, spread the word about special causes, rally donations, or simply inform residents of the organizations within a community.

Fundraising and donations can benefit any organization by providing more resources, which creates more opportunities to pour funds into the ultimate purpose and mission of the event. Ensure the fundraiser you wish to plan enhances the cause of choice, and start towards making a difference today. Remember to stay organized, breathe deeply, and that if you run into any problems along the way, our team at Global is more than happy to lend a helping hand.

Are you having issues with fundraising your event, or don’t know what your next step is? Let Global take the lead.Call us today for a free event consultation.

How To Filter Advice

Seeking Professional Opinions

Watching American Idol this season? Ever wonder why some confident and vocally impaired individuals decide to audition?

The power of opinions and advice are to blame.

Similar to singers auditioning for the latest reality talent television show, some businesses may find themselves caught up in the excitement of wanting to explore a new idea. Loving family and friends will often encourage these premature business ventures and concepts. And while these supporters most likely have the best intentions, chances are that they have little to no business experience or industry/market knowledge.

The blunt truth is: not all business notions are golden greatness that will yield financial success and honorary fame. Some ideas simply should remain just that—ideas.

However, with the correct recipe of creative people, common goals, strong corporate identity, and widespread publicity, some business notions have the potential for great success.

Business consultations and professional guidance help to filter through a hodgepodge of ideas to expose the concepts most likely to succeed. Business development professionals, like those at Global Creative Studios, help to sift through business ideas by utilizing a team of business development consultants, marketing consultants, graphic designers, computer programmers, project managers, content writers, and more.

Start-up businesses and established companies have been reaping the benefits from Global’s professional advice and market expertise for over a decade.

If you want to pursue a novel business venture, create a new marketing strategy for 2013, or simply discuss the pros and cons of your business, Global provides free, no-obligation consultations for both new and existing clients. Every day, our team diagnoses weak strategies, critiques negative business patterns, and, ultimately, guides great ideas in a positive, upward direction. For press and for more information about GCS, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884. Global Creative Studios’ website is https://www.globalcreativestudios.com and address is 19634 Ventura Blvd. #115, Tarzana, CA 91356.

Global Takes it a Step Further with Step and Repeat Banners

What is a Step and Repeat banner?

Everyone has seen a step and repeat large format banner, but not everyone knows them by name. Red carpet events, premiers, celebrity special occasions, fundraisers, and promotional launches generally require some form of step and repeat banner to set the backdrop for photographs and, therefore, provide a place for media coverage. Large format banners and prints help to define an event, creating a unique experience and an electric atmosphere.

What is a Step and Repeat banner used for?

Also known as media walls, these large format signs display the event’s main sponsorship. Usually, the largest sponsors get their logo printed on the step and repeat banners, which is an efficient way for brands to associate themselves with certain celebrities, actors, promoters, and others who attend the event and who are photographed in front of the media wall. Oftentimes, smaller, unknown companies have thrived off of the logo exposure and branding.

Rachel McCord, Annalynne McCord, Angel McCord at St. Bernard Project’s event at Tesla Motors Showroom in Santa Monica, Los Angeles; Global Creative Studios printed step and repeat

Creative Conventional and Non-traditional Step and Repeat Banners

Global doesn’t simply print step and repeat banners. We have deconstructed and reinvented them.

Yes, Global has the ability to print flawlessly-designed and meticulously-crafted large format banners, including step and repeats. Yes, Global assists with any fancy or custom production during the printing and installation processes, through design concepts to rigging the actual signage. Global always uses high-quality materials to ensure excellence.

If a traditional step and repeat banner is what you prefer, Global is happy to oblige and deliver a quality banner for any personal, public, or fundraising event. However, if you would like to explore more original options, Global’s custom shop is just the place for this project—the place that our company goes to supersede the “norm.” Rather than simply printing common banners on quality materials; Global takes it a step further, never repeating innovation. Taking the same concept of creating a backdrop and utilizing logos and brands, all while fashioning the essence of an event, Global Creative Studios designs and executes unique and memorable step and repeats. From faux fur media walls, gatorboard step and repeats, or die cut signs, Global has envisioned and executed it.

Genart and Moroccanoil event at Vibiana in Los Angeles; Global Creative Studios provided unique step and repeat foam cores and huge 8 foot by 10 foot artistic display of natural scenery

For each client and every occasion, Global customizes a plan with décor that helps to make our events unforgettable. We draw strong attention to brands and products without overwhelming or distracting from the individuals in the photographs.

Our team of marketers and graphic designers works closely together to provide personalized printing services for every client. For innovative concepts, free consultations, or products, including customized step and repeat banners, call Global Creative Studios today to see how we can reinvent your event’s strategies.