admin, Author at Graphic Design Company in Tarzana | Online Marketing & Branding Services

Three Methods to Increase Brand Awareness

Advertising in today’s market is more important than ever with hundreds and even thousands of competing products. Successful companies need to retain current customers as well as increase their clientele by promoting their brands through established products and services. To increase brand awareness, expand small businesses, and continue to promote products and services, consider these three forms of marketing: billboards, vehicle wraps, and mass mailers.

Billboards: Everyone sees billboards even without consciously reading the advertisement. Billboards on the sides of skyscrapers, in busy cities, or next to freeways and main artery streets are an effective form of advertising. However, production and installation are quite costly, and depending on location and other variables, monthly fees may vary as well. A billboard, in a popular area, allows thousands of drivers and pedestrians to view your brand, company, and special offers, thereby leaving lasting brand impressions.

Vehicle Wraps: Similar to a billboard, vehicle wraps allow large targeted populations of consumers to view brands daily, on the streets and personally. Vehicle wraps, unlike billboards are most cost efficient for a one-time production and installation fee per vehicle. A company can then choose how many vehicles to wrap and thereby how many people are likely to see the advertisements. A fleet of wrapped vehicles covers more area and increases the likelihood of new customers because people interact with the brand on a more personal basis.

Mass Mailers: To target potential clients in a specific area personally, mass mailers may provide the solution. Sending out a flyer to residents in a specific zip code can help benefit businesses and residences directly around a company’s location. Whether you are featuring discounts, grand openings, or new product information, mass mailers are cost efficient and tangible.

Whatever the need or budget, Global Creative Studios has a solution to all marketing and advertising problems. Choose Global, and let us show you how it’s done.

For press and for more information about GCS, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884. Global Creative Studios’ website is https://www.globalcreativestudios.com and address is 19634 Ventura Blvd. #115, Tarzana, CA 91356.

GCS Executes Grand Opening of Greek Restaurant in Beverly Hills with Red Carpet Event

Location: Xandros Restaurant: Beverly Hills, CA
Date: October 2010
Guests: Miley Cyrus (actress: Hannah Montana; The Last Song), Christina Milian (recording artist, actress: American Pie, dancer, model), Alexandra Ella (actress: TV series: Franklin & Bash), Jessica Hall (TV series: Kendra), Boo Boo Stewart (actor: Twilight), Fivel Stewart (actress: Pit Fighter), Alexis Georgoulis (actor: My Life in Ruins, director: The Shape of Things)

Tarzana, CA, Los Angeles, CA— Xandros, a Greek restaurant in Beverly Hills tenders a modern Greek experience with fine, authentic food. It is a Mediterranean restaurant that offers live music, lunch and dinner menus, organic food, private rooms for parties, outside patio, and romantic settings.

When the restaurant first opened, Global Creative Studios was sought to perform the main red carpet event, which included backdrop design and setup and lighting for photography. Once attendees posed for photographs outside, they were ushered indoors for an evening of delectable food.

Xandros Restaurant

The restaurant’s opening was a grand affair and attracted all types of people, including celebrities, to the event.

Christina Milian and Miley Cyrus

Miley Cyrus

Christina Milian

BooBoo Stewart and Fivel Stewart

Alexandra Ella

Fundraising 101

Fundraising helps, whether non-profit organizations, charities, religious groups, political campaigns, or disease awareness. However, some people fluster and overwhelm themselves with where to start or how to organize such events. We are here to help offer advice or help host events. Consider the following eight tips when organizing and fundraising for an event:

To begin, pick a cause close to heart. Whether volunteering or working for a specific charity organization, choosing an association that’s personally affecting propels your drive to fundraise and makes a world of difference.
Fully and explicitly write out the purpose and mission of the event and the ultimate goal sought to accomplish. Literally write this on paper, and distribute it to everyone involved. Write the event’s mission on white boards, Facebook Group walls, etc. This helps to destroy ulterior motives or pushes to go a different direction.
Coordinate volunteers who are interested in the same non-profit or who believe in the same mission. Use family, friends, and acquaintances who show concern about the same association to help organize and arrange an event.
Talk about money issues openly and honestly with the event’s main committee. Set a fundraising goal and a realistic budget (include a little wiggle room for unexpected costs). There needs to be an organized way to track revenue from ticket sales, VIP ticket sales, silent/live auctions, monetary donations, contributions of physical items, etc.
Stay local, but think globally. A community may provide the best support, whether a big city or a small town. Aim to seek mass, nationwide recognition for your cause, but keep in mind that local resources personalize and unify a group of people.
Don’t forget to reach out to large organizations! National charities and non-profits (i.e., Breast Cancer Charities of America, Autism Speaks, etc.), may offer their existing support team and resources, such as existing printed products, guidelines, social media networking blasts etc.
Events are an ideal platform for recognition, publicity, networking, raising money, and more. Provide an additional incentive to attract even more attendees and honorary guests. Whether it is food and lavations, talent performances, celebrity guest appearances, free gift bags, gift giveaways, or silent auctions, incentives help to draw wide attention to events and increase interaction between those who donate and participate.
The more the merrier! In order to increase supporters and participation, advertise to your targeted audience for the event. Flyers, invitations, website, billboards, and mass mailers all aid in marketing. Seek local businesses to help display flyers, spread the word about special causes, rally donations, or simply inform residents of the organizations within a community.

Fundraising and donations can benefit any organization by providing more resources, which creates more opportunities to pour funds into the ultimate purpose and mission of the event. Ensure the fundraiser you wish to plan enhances the cause of choice, and start towards making a difference today. Remember to stay organized, breathe deeply, and that if you run into any problems along the way, our team at Global is more than happy to lend a helping hand.

Are you having issues with fundraising your event, or don’t know what your next step is? Let Global take the lead.Call us today for a free event consultation.

Global Creative Studios Promotes Nonprofit Organization through Red Carpet Affair

Location: Tesla Motors Showroom: Santa Monica Boulevard, Los Angeles, CA
Date: October 2010
Participating brands: Patron and Coca Cola, among others
Guests: Sophie Monk (singer, actress, model), Victor Fischbarg (actor: Fame), Annalynne McCord (actress: 90210), Annalynne’s sisters Rachel McCord and Angel McCord, Lori Loughlin (actress: Full House; 90210), Perry King (actor: Riptide), Reed Thompson (actor: Moneyball), Renee Olstead (actress: The Secret Life of the American Teenager; Still Standing), Heather Hemmens (actress: The Dukes of Hazzard; Hellcats), James Preston (actor: True Blood; Joshua Tree, 1951: A Portrait of James Dean), Cassie Scerbo (actress: Make It or Break It), Aaron O’Connell (model)

St. Bernard Project holds event at Tesla Motors Showroom as fundraising event for Hurricane Katrina victims

Tarzana, CA, Los Angeles, CA—St. Bernard Project is a nonprofit organization dedicated to removing the physical, mental, and emotional barriers from the vulnerable people who are suffering and struggling from the devastation and trauma caused by Hurricane Katrina and the Oil Spill. St. Bernard Project creates affordable housing, creates living wage jobs, and ensures that individuals, families, and the community are mentally healthy and well.

Los Angeles-based Global Creative Studios provided the red carpet service for the fundraising event benefitting St. Bernard Project at Tesla Motors in Santa Monica, California. Some of the participating brands were Patron and Coca Cola, among others.

In order for St. Bernard Project to carry out its vision for this fundraising event thoroughly, the venue was in need of a stage. Global’s CEO Pedram Doustkam, “Peter Doust,” built a platform that was used for the DJ and music and sound equipment. Doust is known for his creativity and ability to hand-make anything that is necessary in order to implement an event smoothly and efficiently.

At one point during the event, the sound equipment failed that belonged to the production company putting on the main event inside. In a moment of havoc and chaos, Global Creative Studios, a one-stop digital studio qualified to meet all integrated business development needs, was able to reinstate the harmony after they provided the sound equipment and wiring for sound production that they brought along with them in their vehicle. The event was then able to carry on as planned.

Global Creative Studios is always prepared and one step ahead of its competitors. Had some sort of sound equipment not been provided, there would have been no music inside the venue; leaving only the noise from people’s voices.

Global was responsible for the outdoors, red carpet portion of the St. Bernard Project at Tesla, which consisted of designing and printing the backdrop on the red carpet and providing the pillars for the backdrop, runner for the event, and lighting for the photography. Global’s efficiency and accuracy allowed the red carpet event to run smoothly and for the attention to be paid where it was due—to the organization fundraising for Katrina survivors in New Orleans.

Rachel McCord, Annalynne McCord, Angel McCord

Lori Loughlin

Perry King

For press and for more information, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884. Global Creative Studios’ website is https://www.globalcreativestudios.com and address is 19634 Ventura Blvd. #115, Tarzana, CA 91356.

GCS Implements Black Carpet Event Perfectly with Only 48 Hours’ Notice

Location: Cinespace: Hollywood Boulevard, Hollywood CA
Date: July 2009
Guests: Kat Von D (tattoo artist), Matt Sorum (drummer and percussionist: Guns N’ Roses; Velvet Revolver), Darling Stilettos (female rock ‘n’ roll band)

Cinespace in Hollywood provided an operative black carpet event thanks to the work of the team at Los Angeles-based studio, Global Creative Studios.

Tarzana, CA, Los Angeles, CA—In July of 2009, CEO of Global Creative Studios (then, Global Printing Studios), Pedram Doustkam, “Peter Doust,” received news requesting a full, red carpet event be planned in two days. Trustworthy, determined, and committed to achieving this absurd goal, Global administered a black carpet event at Cinespace, Hollywood’s premier nightclub, restaurant, lounge, event venue, and movie theater that claims the best combination of the city’s nightlife and an enhanced multimedia experience.

Tattoo artist Kat Von D hosted this event as a guest celebrity that featured Matt Sorum of “Guns N’ Roses” and “Velvet Revolver” and that exhibited the exclusive opening night for the sexy girl group, the Darling Stilettos. There was a pairing of live DJ sets and live rock shows that night.

Global Creative Studios’ CEO, Peter Doust, was given only 48 hours’ notice for an event that required at least two weeks’ notice. Doust gathered his team of graphic designers and business developers and executed the event on time and to perfection.

Global designed the backdrop and provided a red carpet service (changed to a black carpet) and setup for the event and can be seen in the photography from the night.

Doust and his team at Global understand the importance of reputation and trustworthiness and work sedulously to make each event memorable, problem-free, and captivating.

Kat Von D

Matt Sorum and the Darling Stilettos

How To Filter Advice

Seeking Professional Opinions

Watching American Idol this season? Ever wonder why some confident and vocally impaired individuals decide to audition?

The power of opinions and advice are to blame.

Similar to singers auditioning for the latest reality talent television show, some businesses may find themselves caught up in the excitement of wanting to explore a new idea. Loving family and friends will often encourage these premature business ventures and concepts. And while these supporters most likely have the best intentions, chances are that they have little to no business experience or industry/market knowledge.

The blunt truth is: not all business notions are golden greatness that will yield financial success and honorary fame. Some ideas simply should remain just that—ideas.

However, with the correct recipe of creative people, common goals, strong corporate identity, and widespread publicity, some business notions have the potential for great success.

Business consultations and professional guidance help to filter through a hodgepodge of ideas to expose the concepts most likely to succeed. Business development professionals, like those at Global Creative Studios, help to sift through business ideas by utilizing a team of business development consultants, marketing consultants, graphic designers, computer programmers, project managers, content writers, and more.

Start-up businesses and established companies have been reaping the benefits from Global’s professional advice and market expertise for over a decade.

If you want to pursue a novel business venture, create a new marketing strategy for 2013, or simply discuss the pros and cons of your business, Global provides free, no-obligation consultations for both new and existing clients. Every day, our team diagnoses weak strategies, critiques negative business patterns, and, ultimately, guides great ideas in a positive, upward direction. For press and for more information about GCS, contact Pedram Doustkam, “Peter Doust,” by calling (818) 344-4884. Global Creative Studios’ website is https://www.globalcreativestudios.com and address is 19634 Ventura Blvd. #115, Tarzana, CA 91356.

One-on-One Bar Review Course Benefits from Business Development by Global Creative Studios

Tarzana, CA, Los Angeles, CA—In 2006, Babak “Bobby” Doustkam, Esq. founded the Law Offices of Doustkam & Associates. the Law Offices of Doustkam & Associates practice in the areas of Civil Litigation, Personal Injury, Contract Litigation, and Professional Malpractice. Among Mr. Bobby Doustkam’s credentials and accomplishments are a Bachelor’s Degree from UCLA in 2002 and J.D. from Loyola Law School in 2006.

With a passion for law, Mr. Bobby Doustkam realized the necessity of applying the law versus simply memorizing it. As a result, in addition to tutoring recognized patterns of the bar to friends and acquaintances, he established the idea of Open Book Bar Prep, a learning institution focused on one-on-one instruction.

In order for Open Book Bar Prep to become successful and widespread as a new business, Mr. Bobby Doustkam turned to Global Creative Studios for business development and promotion. Global’s team of experts changed the company’s original name in order to better and more easily suit the public’s needs, created a logo, company colors, a website, business cards and printing material, and business promotion items that include pens, table covers, and backpacks. Global assisted Mr. Bobby Doustkam in the creation of his company and built a structure and back end for both students and the school to use, which includes easily accessible group and individual calendars, an online forum, and more.

In addition to working with Open Book Bar Prep, Global Creative Studios also designed a logo for the Law Offices of Doustkam Law & Associates and created a website for the firm. Within the website, Global’s team of web and graphic designers streamlined the entire website and ensured that each tab was user-friendly.

Global continues to work with Mr. Bobby Doustkam as he works on the final publications of a test prep book that he has personally written and that has gained much success through its incessant testing. Mr. Bobby Doustkam has written eighteen booklets to date and is releasing a second edition of the test prep book that focuses more on the essay section of the bar. With assistance from Global Creative Studios, Open Book Bar Prep has had success in the promotion of its business and continues to be able to focus on its students and provide them with success as well.

About Global Creative Studios

This Los-Angeles based company was established in 2004 and is comprised of skilled experts with over 35 years of combined experience. Global is dedicated to providing the best service for all types of business development, including mobile website design, eco-friendly printing, online marketing, web and graphic design, social media, and promotional items, among other methods of business development in order to satisfy every business need.

Two Common Problems Businesses Make with Their Printed Products

Problem #1: Basic print products

Three basic print products that most businesses use:

Business Cards (Don’t Underestimate Your Business Card)
Brochures, Flyers, or Menus
Postcards of some sort (i.e. 4” x 6”, 5” x 7”)

Every business entity needs printed products. But by only using the basic print products, a company limits themselves, their advertisements, and their ultimate goals of expansion and success. (It’s like painting a masterpiece using only two colors)

Problem #2: Lack of efficient marketing

Without innovative marketing techniques, printing products can become obsolete, outdated, or lackluster. The ultimate reasons to invest in printed products are:

to build brand awareness by distributing them to large audiences
to entice targeted audiences to respond with a sale of the business’ product or service

Solution #1: Customization

Companies can personalize their message by customizing print products, including paper stock, coating, special finishes, design, and more. Customization is simply going the extra distance to reach out to potential clients and retain current clients.

Solution #2: Products you may not have considered

Four options to consider if you are looking to update your current printed products:

1) Tear Cards / Rip Cards / Rack Cards with Perforation:

What it is: Postcards with a perforation towards the bottom of the card.
What it is used for: The main part of the card advertises your company, product, or service; while the space below the perforation can be used as a business card, appointment card, discount card, raffle ticket, promotional/special offer, seating arrangement card, etc.
Industries best used for: Those in the beauty industry (hair stylists, makeup artists, estheticians, etc.), dentists, doctors, bands, event promoters or planners.

2) Gift Card / Gift Certificate / Loyalty Card:

What it is: Either a plastic card the size of a credit card or a paper certificate cut to any size. The plastic cards can be programmable for any amount, while amounts on the paper certificates can be hand-written in. The graphics of the card or certificate can consist of whatever the client desires.
What it is used for: The cards and certificates may be used as loyalty cards (i.e. “After 7 visits, get the 8^th visit free”), holiday specials (i.e. “Christmas Gift Certificate” or “Birthday Gift Certificate,” etc.), or general for any occasion.
Industries best used for: Restaurants, retail stores, beauty industries, gym or athletic clubs, spas, boutiques, coffee shops or cafes, online shopping

3) Multi-Page Booklets (Optional use for Direct Mail Marketing):

What it is: A full-color booklet of any size, small or large, and ranging from 4 to 64+ pages of information, coupons, and advertisements.
What it is used for: Multi-page booklets can be used to showcase multiple products or services. Don’t think you can fill up multiple pages of a booklet? Global can help brainstorm enough content, images, and other information, so you can create an efficient multi-page booklet. These can also be used as bound mailers for mass mail marketing campaigns – conveying more information than a generic postcard.
Industries best used for: Businesses requiring promo/demo kits, instruction manuals, fashion booklets, commercial industries (i.e., air conditioning and heating installation), gyms or athletic clubs (workout instructions)

4) Bookmarks:

What it is: If a business does not have the budget or content for a multi-page booklet, consider a bookmark. These cost-effective items allow for mass distribution and are sized to act as a gentle marketing reminder of your business
What it is used for: Bookmarks can display graphics, lists, and steps in a useful format to constantly remind customers of helpful hints related to a company’s service or good.
Industries best used for: Counseling centers, gyms and athletic clubs, dieticians, spiritual and inspirational motivators, and any industry that can require a list or set of steps (i.e., “3 Signs that you need to schedule a hair appointment,” “5 workout routines to do when you wake up,” etc.)

Global’s creative team can work with you to conceptualize ideas tailored to individual business needs. We also have the means to customize every print product. Unique sizes, special finishes, and efficient marketing techniques are our specialties.

GCS Provides Event Planning for Breast Cancer Charities of America

Pre-Grammy Affair
Location: Supper Club: Hollywood, CA
Date: February 2011
Guests: Eric Roberts (actor: The Dark Knight), Estella Warren (actress: Planet of the Apes), Vivica Fox (actress: Kill Bill: Vol. 1), Katie Cassidy (actress: Taken), Sean Kanan (actor: The Bold and the Beautiful), Monique Ganderton (actress: X-Men: The Last Stand), Katie Cleary (actress: Deal or No Deal)

Tarzana, CA, Los Angeles, CA—Breast Cancer Charities of America (BCCA) is a non-profit organization that brings the “integrated cancer care” message to the women of America—meaning unifying the mind, body, and spirit and bringing these aspects of the “whole person” to the cancer prevention, treatment, and recovery effort. Traditional care stops with surgery and chemotherapy, but integrated care adds to this with its focus on the important elements of nutrition, exercise, mind and body, social support, and a search for greater meaning.

Supper Club

Breast Cancer Charities of America hosts countless events every year, and Global Creative Studios has had the pleasure of working with BCCA on several of them to help spread their mission.

At BCCA’s event at Supper Club, Global Creative Studios was responsible for the red carpet event—transformed into a pink carpet event. Global’s team of graphic designers and in-house graphics department created a backdrop and the entire Global team provided backdrop setup and lighting for the photography.

Supper Club

In addition to planning the pinkcarpet event, Global also created a new medium for Breast Cancer Charities of America, entitled “Fashion Fights Breast Cancer,” and designed and created a website for the organization. The target of Fashion Fights Breast Cancer, along with the iGoPink brand, are women who strive to be fashion forward and concerned about their health, fitness, and beauty.

Global’s team helped the event run sveltely and allowed for the organization against breast cancer to showcase its mission.

GCS Helps a Benefit for Genetic Disorders through Blue Carpet Event

Location: Falcon: Sunset Boulevard, Hollywood, CA
Date: November 2010
Guests: Tia Carrere (actress: True Lies, model singer), Luke Tipple (marine biologist, TV host and production), Charlotte Ross (actress: NYPD Blue; Drive Angry 3D), Donna Oliver, Sam Trammell (actor: True Blood), Tamra Barney (Real Housewives of Orange County), Lynne Curtin (Real Housewives of Orange County), Michelle Forbes (actress: The Killing), Kristin Lea (actress: Hollyscoop), Natasha Alam (actress: The Women)

Tarzana, CA, Los Angeles, CA—Save our Surf is an advocate for clean oceans and freshwater. Mauli Ola Foundation is an organization that introduces surfing as a natural treatment to people with genetic disorders. In November 2010, these two organizations teamed up to put on a red carpet event to support and raise awareness for both causes.

Global Creative Studios, based in Los Angeles, provided the red carpet service for the “Save Our Surf” gala event—transformed into a blue carpet to be conducive for the water-esque theme. Global also prepared the sound set up for Tia Carrera’s singing performance and sound set up for Sam Trammell—actor from HBO’s True Blood—who played on his guitar.

The event successfully raised funds and spread the missions for clean water and surfing as a natural treatment for genetic disorders.

Sam Trammell

Michelle Forbes

Tamra Barney